You shouldn't be forced to sell one way

Choose the best customer sales journey for your project.

Journey A

Presale + Late + Gallery Sale

Journey B

Proof Sale + Gallery Sale

Journey C

Gallery Sale

Journey D

Presale (multi-day) + Gallery Sale

Journey E

Presale (w/ Absentee) + Gallery Sale

As you know, parents are motivated by urgency and limited opportunity. And in order to maximize each photography opportunity, you need to offer multiple limited sale opportunities throughout the project journey. But most systems out there either don’t give you that option or make you put in a lot of work to put it all together. Imago empowers you to coordinate different sales, price lists, and marketing throughout the life of your project seamlessly.

What is a customer journey?

Every volume photography opportunity has a picture day, but that doesn’t mean they are all the same. You wouldn’t offer your fall underclass posing and products to a dance studio. Why? Because those customers expect something different. So, why are you trying to sell the same way?

When you create a project in imago, you decide what combination of sales will maximize:

Opportunities for families to order
Total sales for the project
Buyer participation earlier in the journey

Each journey is preprogrammed to automatically update your price list, order instructions, and marketing triggers.

Journey A: Presale + Picture Day Gallery

This journey is intended for you to offer a presale to maximize initial participation while offering an opportunity for consumers to continue ordering after picture day. This journey is recommended for fall school photos, youth sports, and other presale projects. If there is an absentee day, the late presale orders can be ordered up to the day prior. Otherwise, if there is no absentee day, late presale orders can be ordered until the images are uploaded.

League Sports
School Sports
Dance Studios
Elementary Schools
Jr. High/Middle Schools
High Schools
K-12 Schools
Prom/Formal Dances
Summer Camps

Journey B: Proof Sale + Picture Day Gallery

This journey is intended for you to offer a proof sale to maximize initial participation while offering an opportunity for consumers to continue ordering after the initial sale. This journey is recommended for spring school photos, preschools, volume seniors, and other proof projects.

Dance Studios
Pre-school + Daycares
Seniors
Graduations
Prom/Formal Dances
Summer Camps
Events

Journey C: Picture Day Gallery

This journey is intended for automatic flow fulfillment and shipping of orders directly to home immediately after the order is placed. This journey is recommended for proms, graduations, and other event-based projects.

Seniors
Graduations
Prom/Formal Dances
Summer Camps
Events

Journey D: Presale (multi-day) + Picture Day Gallery

This journey is intended for you to offer a presale opportunity over multiple weeks to accommodate difficult shoot schedules while offering an opportunity for consumers to continue ordering after picture day. This journey is recommended for Jr/High sports, Dance, Travel Ball, and other presale projects where all participants will be photographed. Do not choose this journey if you plan on photographing the presale buyers only.

League Sports
School Sports
Dance Studios
Seniors
Summer Camps
Events

Journey E: Presale (w/ Absentee) + Gallery Sale

This journey is intended for you to offer a presale to maximize initial participation while offering an opportunity for consumers to continue ordering after picture day. This journey is recommended for fall school photos, youth sports, and other presale projects. Late presale orders can be ordered from when the presale ends up to the day prior to absentee day.

Elementary Schools
Jr. High/Middle Schools
High Schools
K-12 Schools
Seniors